Kid Terrified Of "Elf On The Shelf"

I don't understand the Elf On The Shelf. Is is a midwest thing? They do weird holiday traditions out there.

Is it a parents/kids thing? I don't have kids. 

But when it comes to tormenting your children for the sake of laughs I totally get that! That's what my family was all about growing up!

Anyways, this little kid was losing all composure and ability to sleep at night when his Dad (assuming) brought the Elf On The Shelf box up from the family basement.